Its FX-as-a-Service model helps corporates and fund managers significantly reduce both FX costs and the operational burden associated with FX execution and rolling hedging requirements.
Chatsworth was tasked with raising awareness of MillTechFX’s best-in-class offering among corporates and fund managers. Our approach was to highlight the issues in the FX market and the challenges faced by the target audience, including reliance on manual processes and a lack of transparency, and position MillTechFX as the solution.
We undertook a global research series which looked at FX issues and trends affecting corporates and fund managers across Europe, the UK and the US. We managed the research process from ideation and drafting questions, working closely with the MillTechFX team and journalists to ensure we garnered the data they wanted, through to writing whitepapers and securing media coverage. We fixated our media outreach efforts on quality tier one and trade media read specifically by the target audiences while amplifying the content across MillTechFX’s owned channels.
MillTechFX’s global research generated significant engagement with media as well as prospective clients. It started some key debates in the market around counterparty diversity, lack of transparency and FX risk management.
Tier one coverage for MillTechFX included multiple articles in Reuters, Wall Street Journal’s CFO Journal and Bloomberg, while we also stirred up debate in key corporate trades such as Euromoney and Treasury Management International, fund manager trades including Private Funds CFO and The TRADE and FX trades such as FX Markets and The Full FX.
Find out more about how we have been building FX reputations for over 20 years here.
We were the first communications agency to focus on fintech.
We’ve been building fintech reputations for 20 years, steering start-ups through launch, growth, and onto corporate action while protecting and enhancing established infrastructures.
For intelligent, informed and connected fintech PR which delivers results and value, let us help build your reputation and tell your story.