“Chatsworth has become an integral part of our core team. Its expertise and knowledge really shine through in exceptional media relations and strategic advisory work. Thanks to the team’s efforts, we’ve significantly elevated our media presence, supporting our commercial goals to capture the attention of key investors and increase our user base.”
Jayne Sibley, CEO and co-founder of Sibstar
Sibstar is a mission-driven fintech designed to help vulnerable adults manage their everyday spending. Initially developed for people living with dementia, Sibstar is now supporting all vulnerable adults, empowering them to spend their money for themselves, by themselves and live financially independently in a safe, supported way
Sibstar provides users with an easy-to-use app and prepaid debit card that enable independence while providing robust safeguards against financial mismanagement and fraud.
The Chatsworth team connected with Sibstar at Innovate Finance’s Global Summit in 2024. Following CEO Jayne Sibley’s appearance on BBC’s Dragons’ Den, the Sibstar team wanted to grow Sibstar’s profile in trade and consumer media, building the firm’s reputation amongst investors and customer bases.
Our approach
Our strategy focussed on leveraging our strong media relationships within business, finance, and consumer media, positioning Jayne as a leading expert and highlighting her founder story. We also provided advisory support to the Sibstar team so they could select the most reputable and relevant awards and events to take part in.
We secured strong interview opportunities for Jayne and Sibstar customers to highlight the great work the firm is doing to support financially vulnerable groups and boost Jayne’s profile as a leading fintech CEO. We also shared Jayne’s insights on key reports and trends around financial inclusivity, highlighting her expertise in supporting financially vulnerable groups.
We supported the team with key appointment announcements, such as the appointment of Louise Hill, CEO and founder of GoHenry, as a non-executive director on Sibstar’s board.
To amplify Sibstar’s mission, we launched Sibstar’s ‘Safe Spending for All’ campaign in October 2024. In this campaign, we brought top banks, celebrities, and charities together to demand that the finance industry, businesses, and the government do more to support financially vulnerable groups. We garnered support from Nationwide, Dragons’ Den stars Deborah Meaden and Sara Davies, Line of Duty star Vicky McClure, the Alzheimer’s Society, and more.
Reputation gain
We have secured extensive media coverage in top business and finance publications, such as City A.M. and CNN Business, placing Sibstar’s mission and value in front of key investors. We have also worked with national media outlets such as The Sun to spotlight customer stories and raise awareness of Sibstar amongst potential customers.
We’ve also built up a presence and reputation in key fintech publications, positioning Sibstar as a true ‘fintech for good’ that is helping people on a grassroots level.
Thanks to our advisory work with the Sibstar leadership team, we helped secure reputable award wins for Sibstar. Most notably, we secured a spot for Sibstar on Bloomberg’s Top 25 UK Startups to Watch for 2024 list, launched on Bloomberg TV.
We were the first communications agency to focus on fintech.
We’ve been building fintech reputations for 20 years, steering start-ups through launch, growth, and onto corporate action while protecting and enhancing established infrastructures.
For intelligent, informed and connected fintech PR which delivers results and value, let us help build your reputation and tell your story.
