Ava Labs: Positioning John Wu as a blockchain thought leader

Ava Labs is a US-based technology company behind the Avalanche blockchain. Avalanche is the fastest smart contracts platform in the blockchain industry, as measured by time-to-finality. With a focus on innovation across decentralised finance, gaming, and enterprise blockchain, Ava Labs is helping to redefine how digital infrastructure is built and deployed.

Ava Labs partnered with Chatsworth to showcase its President, John Wu as a visionary and business leader within the Web3 and DeFi space – bolstering his profile and that of Ava Labs in their mission to bring traditional finance on chain. 

Our approach 

Our strategy centred on positioning John as a thought leader across the crypto, blockchain, Web3 and DeFi space, highlighting how developments in this space are streamlining processes and the dynamics of engagement across the likes of finance, gaming and real estate. 

To achieve this, we executed a comprehensive media relations strategy, leveraging both established relationships and cultivating new ones with key journalists to secure broadcast spots for John on notable outlets including CNBC, Bloomberg TV and Sky News.

These appearances were complemented by proactive newsjacking around regulatory developments, market movements, earnings reports, and crypto price volatility, ensuring John’s insights were consistently placed in relevant media, such as Reuters, Bloomberg, Financial Times and The New York Times, when it mattered most. 

Alongside this, we delivered a tailored thought leadership programme drawing on John’s extensive insight to analyse the significance of regulatory and product developments across the crypto and blockchain landscape.