Operating in a category that is home to billion-dollar behemoths, expense management fintech Rydoo appointed Chatsworth to raise its brand profile and establish its leadership team as authoritative voices.

Rydoo is a European-headquartered software company whose real-time expense management platform is used by leaders and disruptors in more than 130 countries. 

Our approach 

• Targeting the right audience with messaging focused on the issues that matter to CFOs, from AI adoption and digital transformation to expense fraud and ESG.

• Establishing a strong and consistent voice in the news cycle with timely commentary on major CFO reports, travel disruption news and other issues that impact expense management.

• Raising the profile of Rydoo’s executive bench to build visibility and trust.

• Driving with thought leadership by placing Rydoo perspectives in top-tier publications to shape industry debate on expense fraud. 

• Amplifying key company moments to highlight growth and ensure Rydoo is on the right stage.

• Strengthening relationships with key media to ensure that Rydoo is a trusted and go-to source for insight.

Results 

Our approach has not only raised brand awareness of Rydoo, but has built up the profiles of the executive bench, positioning them as trusted experts in their core areas. Sebastien Marchon, CEO of Rydoo, is now a thought leader on the European fintech landscape and business transformation using technology, and Rydoo’s CFO Aidana Zhakupbekova is a trusted voice on women in finance and the role of AI in company finance functions.

As a result, Rydoo is consistently mentioned in top-tier and trade media, including the Financial Times, elevating its position within the European fintech ecosystem and enabling the business to win share of voice against significantly larger competitors.

Within the first 12 months working together, Chatsworth delivered a five-fold increase in Rydoo’s monthly share of voice.

Our work demonstrates how a focused, knowledge-based and insight-led communications strategy can help to build a credible and influential brand, even in competitive enterprise technology markets. We look forward to continuing to support Rydoo to further amplify their brand, secure meaningful media coverage and increase their share of voice. 

António Carvalho, Head of Brand and Communications at Rydoo said: 

“Working with Chatsworth has helped Rydoo to raise its brand profile as the company continues to grow. Coupling smart and timely commentary with in-depth thought leadership that resonates with our key audiences, Rydoo’s share of voice has increased and we’ve found ourselves in publications including the Financial Times and Fortune. 

The team are energetic, they understand our business and our customers and they consistently bring new ideas to the table to deliver meaningful results for our business.”