Fraud is now one of the most pervasive crimes in the UK, with billions lost each year and increasing pressure on banks, regulators and policymakers to respond. Against this backdrop, there is a real need for expert voices and proven technology.

BioCatch is a global leader in behavioural intelligence, and its technology is used by many of the world’s largest banks to detect and prevent financial crime. While BioCatch has a strong international footprint, there was an opportunity to build its public profile in the UK. This is particularly important in a market where fraud is the most common crime and fraud defences and regulations are among the most sophisticated in the world. It was key to ensure the company’s expertise shaped the conversations that matter most.

Chatsworth was brought in to deliver a focused PR programme centred on credibility, consistency and influence.

Our approach

Working closely with Mac King, director of global marketing communications, and key spokesman, Jonathan Frost, director of global advisory for EMEA, we built a proactive and consistent media programme to position BioCatch at the centre of the UK financial crime conversation.

• Prioritising influence over volume, targeting tier-one nationals and leading trade titles to ensure BioCatch is visible where it matters most
• Establishing a strong and consistent voice in the news cycle, with timely commentary on major financial crime stories
• Driving thought leadership, placing BioCatch perspectives in top-tier publications to shape industry debate
• Using data to lead the story, supporting research and turning insights into compelling, newsworthy narratives
• Embedding BioCatch in key industry debates, including the UK government’s fraud strategy, the rise of finfluencers, romance scams, fraud reimbursement, digital identity, emerging technologies like AI and more
• Strengthening relationships with key media, ensuring BioCatch is a trusted and go-to source for insight
• Amplifying strategic moments, including BioCatch’s role as lead sponsor of UK Finance’s bi-annual fraud report, and product launches
• Highlighting the human impact of fraud through case studies that bring the issue to life

We work closely with BioCatch’s U.S.-based marketing team, operating at pace to ensure opportunities are captured quickly and consistently.

Results

Since launching in January 2025, the programme has significantly increased BioCatch’s visibility in the UK.

We have secured hundreds of pieces of coverage, including consistent presence in top-tier national media outlets such as The Financial Times, The Times, The Telegraph, This is Money, The Daily Mirror and The Sun, and leading industry titles such as The Banker, FT Adviser, Financial News, AML Intelligence and Biometric Update.

BioCatch is now regularly called upon for expert commentary on major financial crime stories and has established a strong position in key industry debates.

The programme demonstrates Chatsworth’s ability to build meaningful UK influence for international firms based outside of the UK, translating global expertise into locally resonant media coverage and industry impact.

“Chatsworth has played a key role in strengthening our profile in the UK. The team is highly proactive and consistently delivers high-quality coverage and insightful commentary. They are always ahead of the news agenda, often securing opportunities before my day even begins, and operate as a trusted extension of our team. Their understanding of our business, combined with their pace and precision, makes them a highly valued partner.” – Mac King, Director of Global Marketing Communications, BioCatch