“We chose Chatsworth to take our story global. The team delivered, expertly building awareness of Neo among our target audience and supporting our rapid growth.”
Laurent Descout, co-founder and CEO, Neo
Neo is a Barcelona-based fintech which provides a one-stop-shop multi-currency account for corporate treasurers.
The fintech has evolved from a platform offering FX trading to becoming a one-stop-shop for businesses across the globe, working with more than 300 corporates across 28 countries and more than 8,000 banks are connected to its Bank Identification Code (BIC) on the SWIFT network.
Chatsworth has worked closely with Laurent Descout, co-founder and CEO of Neo, to help raise awareness of its best-in-class platform among corporates in the UK, Europe and beyond.
Everything we do at Chatsworth is aligned with our clients’ commercial goals and, in early 2024, we were delighted to support Neo in announcing that the firm is now profitable, a rare feat in fintech.
Our approach
Our approach focuses on highlighting the issues businesses face when working with traditional banks such as unfair pricing, slow execution, disjointed experience and poor customer service and contrasting this with Neo’s all-in-one, best-in-class platform.
We have engaged a range of media relations tactics from setting up briefings and interviews, sharing milestones and announcements and a sustained thought leadership programme which have all contributed to Neo’s burgeoning reputation. We fixate these efforts on quality tier one and trade media which is read specifically by Neo’s target audience with the aim of supporting its commercial aims.
Earned media is then amplified through key B2B social media platform LinkedIn to ensure we keep Neo’s core audience informed and engaged. As a result, Neo’s LinkedIn following has grown 3x since we started working with them.
Laurent is now a thought leader in the banking, FX and payments space, regularly providing commentary and opinion articles on important topics in the industry such as instant payments, automation, hidden fees and more. Journalists are increasingly coming to Chatsworth to get Laurent’s views on key market developments.
In Spring 2023, we commissioned and managed research which looked at the challenges CFOs and treasurers at UK-based SMEs with cross-border operations faced when sending money abroad and their risk management policies. We worked closely with the Neo team and journalists to ensure we garnered the data they wanted, writing the whitepaper and securing widespread media coverage.
Using our strategic approach, we have secured hundreds of pieces of coverage for Neo in UK, European and US-based publications. This includes strong coverage in Reuters, Financial Times, Euromoney, The Banker and City A.M, as well as prominent technology magazine, Wired. We have also placed numerous pieces of analysis, commentary and opinion articles in key business, fintech, finance and treasury publications.
Neo has experienced exponential growth across its customer base, volumes and revenues which is a testament to the product and team it has built. We really enjoy working with Laurent and the team and look forward to continuing to support Neo as it rebuilds corporate finance from the ground up.
Chatsworth
We were the first communications agency to focus on fintech.
We’ve been building fintech reputations for 20 years, steering start-ups through launch, growth, and onto corporate action while protecting and enhancing established infrastructures.
For intelligent, informed and connected fintech PR which delivers results and value, let us help build your reputation and tell your story.
