Private markets are notoriously opaque. Critical investment data is locked away in unstructured, inconsistent documents, making it difficult for investors to extract insights, assess risk, and define clear strategies at scale.
As an AI-powered private markets data specialist, Accelex set out to solve this problem, but needed to significantly raise its profile in a crowded market.
In October 2024, the business appointed Chatsworth to build brand awareness, clearly articulate its value proposition, demonstrate leadership expertise, and ultimately support commercial growth and lead generation.
One year later, Accelex was acquired by Carta, the leading software platform purpose-built for private capital.
Our approach
Our strategy focused on positioning Accelex as the authoritative voice on private markets data transparency and spotlighting AI as the clear solution.
We inserted Accelex into a broad range of high-impact industry conversations, spotlighting the data challenges posed by inconsistent and inaccessible documentation in private markets.
Using targeted newsjacking, we ensured Accelex featured prominently in these debates, framing the complexity of private markets data as a core industry problem and demonstrating how specialised AI tools can solve it.
Alongside this, we delivered a tailored thought leadership programme that highlighted the limitations of generic, off-the-shelf AI models. We positioned Accelex’s purpose-built technology as the solution for institutions serious about getting their allocations right.
To strengthen this narrative, we conducted original research with fund-of-funds and fund administrators to uncover their biggest data challenges. The findings exposed widespread frustration with existing processes and a clear appetite for AI-driven solutions, reinforcing Accelex’s relevance and authority.
We complemented this with a targeted LinkedIn strategy, amplifying Accelex’s messaging, extending its reach with investors, and supporting lead generation through consistent, expert-led content.
Results
Our work transformed Accelex into the go-to voice on data transparency in the sector:
- Achieved the largest share of voice among its peers
- Secured extensive thought leadership, commentary, interviews and press coverage
- Featured in top-tier and trade publications, including Fortune, CBS News and Financial News
- Generated new client leads, directly supporting commercial growth
- Grew LinkedIn followers by 50%, surpassing 10,000 followers
Overall, our work played a key role in elevating Accelex’s brand visibility and credibility, contributing to its commercial success. Accelex was subsequently acquired by Carta.
“Chatsworth brought exceptional energy and pace to our communications, proactively driving opportunities and running with our story with minimal input from our team. Their ability to anticipate what was needed, maintain momentum and consistently secure high-quality coverage made them an invaluable partner during a critical phase of our growth.”
Michael Aldridge, Co-founder, President and CRO, Accelex
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